Micromax goes International, enters into Russian market with Canvas Beat and Canvas Social smartphones

With the introduction of Canvas Beat and Canvas Social Smartphones, Micomax, one of the leading Indian Smartphone maker entered into the Russian market. The company planning to launch 14 new devices in the country this year, as a part of their initial rollout phase.
Micromax Beat & Social

“At Micromax, our emphasis has always been to democratize technology for masses around the world through an innovative product portfolio. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian brand to be global and set our footprint with Russia as the first developed market to venture into,” noted Rahul Sharma, Co-Founder of Micromax.

Even though the names sound new, Micromax didn’t announce any new devices in Russia. In fact, both of them are variants of Micromax devices launched in India already.Micromax Canvas Beat A114R is a renewed version of company’s Canvas 2.2 A114, introduced back in the last month.But the Canvas Beat coming with 1.2GHz Broadcom BCM23550 processor along with Vidcore IV GPU. The Canvas Social A49 is again a replica of Micromax’s Canvas Mad introduced recently. See the specifications of both the devices below.

Micromax Canvas Bear A114R

  • 5-inch qHD display
  • 1.2GHz quad-core Broadcom BCM23550 processor
  • 1GB of RAM
  • 8MP rear camera, 2MP front camera
  • Bluetooth, Wi-Fi, FM Radio
  • 2000 mAh battery
  • Android 4.2

Micromax Canvas Social A94

  • 4.5-inch IPS display
  • 1.2GHz quad-core Broadcom BCM23550 processor
  • 512 MB of RAM
  • 5MP rear camera
  • 3G, Wi-Fi, Bluetooth 4.0, FM Radio
  • 1800 mAh battery

No word on the pricing of the devices right now.

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