Flipkart, the leading eCommerce giant in India seem to follow the footsteps of the Amazon. If the latest reports to be believed, they are planning to launch self branded smartphone to sell exclusively via their website, Like Amazon launched their Kindle Brand devices.
As we know the Indian smartphone market is booming now, and the domestic vendors like Micromax, Xolo, Karbonn raised into the top within a short span of time. The recent survey proved that Micromax, an Indian brand defeated the International brands like Nokia, HTC, LG and even Sony to become the second largest smartphone seller in India. So it is not a surprise that a brand like Flipkart to try their luck in the smartphone arena.
According to the source BGR India, the recent success of Moto G convinced the eCommerce giant to enter into the smartphone market. BGR reports that FlipKart has been in talks with the SoC giants like Intel Qualcomm and MediaTek, for the last two years, and the tremendous success of Moto G makes them go ahead with their plans. They also report that Flipkart will launch two new smartphones in the beginning.
If the rumor turned to be real, we will see another smartphone brand to compete in the Indian market.