Android One kicks off today in India

Google’s scheduled event at 12 noon today will see the ‘Android One’ flag off. At least three Android phones, each from Micromax, Spice, and Karbonn will be introduced at the event. Sundar Pichai will announce the launch of this program in short while from now.

Spice Android One Dream Uno Mi 498

Google’s Android One program is an initiative to offer same level of Android OS performance on low cost phones. Google have set standards for device manufacturers for making Android One devices. Some of them includes at least 4.5 inch display, 1 GB of RAM, Android Kitkat OS and above, 3G, microSD card slot and minimum 4 GB of internal storage.

Google suggests $100 price for Android One devices, which roughly translates to around Rs. 6,000. However, the devices are expected to launch in India for around Rs. 7,000. The program, though launches in India, is not limited to the sub-continent. It is a global launch where more device makers are expected to participate.

Yesterday we saw the participating device manufacturers teasing their Android One phones. All three of them have exclusive association with leading online vendors in the country to sell their respective Android One phones. Spice Android One Dream UNO Mi-498 will sell exclusively from Flipkart. The device even made a brief appearance on the website, revealing all.

Micromax have associated with Amazon to sell its Android One phone, while Karbonn who was the first to release a teaser to the effect will sell its phone exclusively through Snapdeal.

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