Reports indicates that the Samsung is taking drastic measures to ensure price hygiene with respect to their products. In a move in that direction Samsung has offered exclusive selling rights of 48 of their products to offline retailers. This includes the upcoming Samsung Note 4 and Galaxy Alpha.
Samsung alleged that there are some online retailers that dumb their products at a lower price points, and thus bring down the prices of the products. The move is also meant to pacify the offline retailers who are at logger heads claiming that the online sales are eating on their sales and profits. In August they had even threatened to boycott the Samsung products, and to stop stocking them.
On the other hand the Online retail giant reacted to the issue saying that theirs is just another market place, and the prices are decided by the sellers only. According to Samsung, their revenue from online sales have dipped to single digits from 30 %. Samsung have stopped billing the WS Retail, who is the largest reseller on Flipkart.
The move is not really surprising. We saw the scenario in the latest device launch of Samsung Galaxy S Duos 3. The online markets had no clue about the device, until it was available with the offline retailers. The device, however, now sells online too from certain stores.
We assume it to be a temporary arrangement, as companies including Samsung cannot completely ignore the online sales revenue, irrespective of how insignificant the contribution is. Samsung themselves had made exclusive launch of Galaxy S5 Mini through Flipkart.