Why Android One?

Android One is basically about delivering same level of Android OS user experience across many budget android phones. Google has set of hardwares to choose from, for the Original Equipment Manufacturers (OEM). They can build devices around these hardware specifications. Android One was launched in India by Sunder Pichai on September 15, 2014. India is the first country to get the Android One. Moving forward it will be available in more countries around the world, especially where the budget segment android devices are in huge demand.

Spice, Micromax and Karbonn launched the first Android phones in the country in the same day. Spice Dream Uno, Micromax Canvas A1 and Karbonn Sparkle V are the Android One phones currently available in the market. All the phones have same specifications and features. Here are some of the key specifications of Android One devices.

  • 4.5 inch display; 854 x 480p resolution
  • 1.3 GHz quad core CPU
  • Mali 400 MP GPU
  • MediaTek MT6582 Chipset
  • 1 GB of RAM
  • 4 GB of internal storage
  • microSD cards up to 32 GB
  • 5 MP rear camera
  • 2 MP front camera
  • 2G, 3G network bands
  • Dual SIM
  • Android Kitkat v4.4.4

At the Android One launch event Google announced that 9 other OEMs have joined the Android One program, and they will launch their devices in the next leg of Android One. The next Android One device will use Qualcomm’s snapdragon chipset in the place of MediaTek Chipsets in the current devices.

According to Sunder Pichai the OEMs and developers now have two options to play around. They have the regular OS and they have the Android One OS. Android One devices will get 2 year sure OS updates. These devices will be the first among the devices to get the upcoming Android version L.

How the OEM’s Benefit from Android One?

Android One benefits more to the OEMs than anybody else. The business of budget android device makers were under trouble, just because they could not cope with the regular OS updates Google rolled out. Consumers in the country are more than aware about the Android updates, and also the inability of some of the equipment manufacturers to provide timely updates. This happens mainly because the older hardwares are incompatible with recent Android Updates. This is a major deterrent for those looking to buy the devices from Indian OEMs.

How consumers benefit from Android One?

Buying an Android One device means there is some assurance of device performance. Users will get guaranteed future updates from Google. Google has partnered with some networks to offers free downloads of updates for a specific period. Android OS comes optimized for the hardware used in Android One phones. Those worried about future OS update, now have obvious choice. Another favorable factor is the price. The buyers will get a good device for a cheap price. OS update promise of up to 2 years comes from Google, so there is nothing to worry about this for the customer.

How Google benefits?

It is Google’s priority to offer a uniform high performance on Android OS run device. Android OS, though known to be open source is not completely open source. Unlike other open source platforms built and developed by open source communities, Android OS is developed by Google with its man power and resources. The developers and OEM’s are offered source codes, and they are allowed to tweak the codes, and build custom OS interfaces around the core OS. In that sense it is open source. But otherwise it is Google’s brand, anything that adversely affects their goodwill needs to be dealt with.

The regular updates were turning unfavorable with respect to Android OS. In a country like India, where there are many indigenous OEMs that manufacture and markets budget android devices, the Android updates were causing a threat to the good will of the Android OS platform. Lot of consumers in the country are already disappointed with lack of updates. If this continue Android OS budget devices will likely take a beating if open source OS like Firefox OS finds favor, or it can be even Windows devices.

Leave a Reply

Your email address will not be published. Required fields are marked *