Micromax Yu Yureka launched for Rs. 8999, exclusive on Amazon

Micromax has launched Yu Yureka with 4G LTE connectivity for Rs. 8,999.  It will be available for pre-order from Amazon.in, starting tomorrow. The availability of the device is scheduled on 2nd week of January 2015. So this phone is not your Christmas buying option.

Update: Yu Yureka is sold through flash sales on every Thursdays at  2 PM. Buyers need to register for the device prior to every sale. You can register for the device from here.

Micromax Yu Yureka
Micromax Yu Yureka

Yu Yureka features a 5.5 inch IPS HD display that offers 1280 x 720p resolution. The display offers 16M colors, ~267ppi pixel density and there is Corning Gorilla Glass 3 to protect it from scratches.

The phone as expected comes with the popular Cyaonogen OS 11, built on Android 4.4.4 Kitkat. The company promises a sooner update to the Android 5.0 Lollipop built. Micromax now holds the exclusive rights to sell CyanogenMod OS phones in India.

Micromax has stuffed some impressive hardware power in this device. It is powered by a 64 bit Quacomm Snapdragon 615 chipset, which will function smoothly on the latest Android builds. Another feature of this chipset is it supports 4G LTE networks, and Yu Yureka offers 4G LTE Cat.4 connectivity. Within the chipset there is a 1.5 GHz octa core CPU and Adreno 405 GPU. There is 2 GB of RAM and 16 GB of in built storage, expandable using microSD cards (Up to 32 GB).

The phone measure 154.8 x 78 x 8.8mm in dimensions and we cannot say that it is a very thick or very thin phone. The dimension is decent enough for a hand held device with 5.5 inch screen.  The phone comes with a 2500 mAh battery, and the company claims that the battery offers talk time that matches to the phones that have 3000 mAh battery. The device is optimized to perform well without draining out the battery power.

Micromax Yu Yureka comes with a 13 MP rear camera with Sony Exmor CMOS sensor and f/2.2 aperture lens. The front camera features a 5 MP sensor.

Micromax allows the users to root their phone, which will not void the warranty. This allows the users to play around with the look and feel of the OS without the worry of getting the Warranty void. Users will be able to modify icons, fonts, boot screen animation, taps, and more with themes. Two custom YU themes will available for free with the phone.

Yu Yureka is Micromax’s direct competitor to the Xiaomi Redmi Note 4G. Micromax has priced the phone Rs. 1000 lower than its competition, which is yet to be available in the country.

Also See: Micromax Yu Yureka vs Xiaomi Redmi Note 4G

Micromax Yu Yureka Specifications

  • 5.5 inch IPS capacitive touchscreen display
  • 1280 x 720p resolution, 16 M colors, ~267 ppi pixel density
  • Corning Gorilla Glass 3
  • 1.5 GHz Octa Core CPU
  • Adreno 405 GPU
  • Qualcomm Snapdragon 615 chipset (MSM8939)
  • Android 4.4.4 Kitkat, Cyanogen OS 11
  • 2 GB of RAM
  • 16 GB expandable internal storage
  • microSD cards up to 32 GB
  • Dual SIM
  • WiFi 802.11 b/g/n. Bluetooth v4.0, GPS, microUSB v2.0
  • 2G, 3G, 4G LTE Cat.4
  • 13 MP rear camera
  • 5 MP front camera
  • 2500 mAh battery
  • 154.8 x 78 x 8.8mm dimensions

Also See: Micromax Yu Yureka vs Xiaomi Redmi Note

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